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Dove and Nike Launch Body Confident Sport Coaching Program for Girls

Tennis star Venus Williams and Olympic gymnast Laurie Hernandez tapped for program that addresses how the sports environment impacts body confidence.

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By: Christine Esposito

Editor-in-Chief

Girls who participate in physical activity—and stay with it through adolescence—are more likely to have higher body confidence and experience benefits throughout their lives. But new research from Dove and Nike reveals that 45% of teenage girls globally drop out of sports—at twice the rate of boys—with low body confidence as the biggest driver. The two powerhouse brands are taking action to change course. Dove and Nike have rolled out Body Confident Sport, an online coaching program with a...

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